Asqot Marketing Agency
During my contract as a Paid Social Media Manager at Asqot Marketing Agency, I deployed several Meta ad campaigns for lead generation across various industries. I developed revenue-generating marketing funnels for both cold and warm traffic, and maximized return on ad spend through retargeting campaigns, which boosted one client's online sales by 20%. I also collaborated on organic marketing strategies and content creation, improving click-through rates by 12% for a client.
Client
Various Clients
Service Provided
Paid Social Services - Driving Lead Generation and Revenue Growth
The Role: Strategic Paid Social Media Management
During my contract as a Paid Social Media Manager at Asqot Marketing Agency, my primary focus was on deploying and optimizing Meta ad campaigns for diverse clients. This involved a deep dive into both Facebook and Instagram platforms, with a consistent emphasis on lead generation. My responsibilities extended beyond mere campaign setup; I was tasked with actively managing these campaigns to maximize return on ad spend (ROAS) across a spectrum of industries, including mortgages and insurance. This required a nuanced understanding of each client's unique market, target audience, and business objectives to ensure that every advertising dollar yielded the highest possible return.
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The Approach: Funnel Optimization and Retargeting Expertise
My strategy at Asqot was built on two key pillars: developing robust revenue-generating marketing funnels and leveraging advanced retargeting techniques. I designed comprehensive funnels tailored for both cold and warm traffic segments, ensuring that potential customers were effectively engaged and converted at every stage of their journey. A significant aspect of my work involved maximizing ROAS through the strategic implementation of retargeting campaigns, utilizing pixel data to re-engage interested audiences. This approach proved highly effective, as demonstrated by a 20% boost in online sales for one client. Furthermore, I actively collaborated with a team of three social media managers on the organic marketing side, contributing to the development of holistic strategies for e-commerce clients and assisting in the creation of compelling creatives and content, which resulted in a 12% increase in click-through rates for another client.
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The Impact: Consistent Lead Flow and Measurable Sales Boost
The results of my tenure at Asqot Marketing Agency underscore my ability to deliver consistent, high-quality leads and drive tangible revenue growth. For a client with a nascent digital presence, my efforts in lead generation campaigns brought in up to 100 sales-qualified leads every month, providing a vital pipeline for their business expansion. The measurable impact of my retargeting strategies, evidenced by the 20% revenue boost, highlights my proficiency in optimizing ad spend for maximum conversion. This experience at Asqot solidified my expertise in crafting effective paid social media strategies, fostering collaborative team environments, and ultimately, delivering significant business outcomes for clients in competitive markets.
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