Bad Apple
This project, likely related to social media management and content creation, aligns with my experience in building social media-driven brands. My work in this area involved creating multi-channel content-led organic marketing strategies, managing social media presence across various platforms (TikTok, Instagram, Pinterest, Twitter, Facebook, YouTube), and producing engaging content, some of which achieved over 10 million views. I also curated high-performing content calendars, boosting organic following by 100%-2650%, and set up systems to lead a team in producing high-quality graphic and video content.
Client
Bad Apple Media Company
Service Provided
Social Media Marketing & Content Creation - Cultivating Brand Presence Through Dynamic Social Media
The Vision: Building Social Media-Driven Brands from the Ground Up
This project, exemplified by the "Bad Apple" case, showcases my expertise in building robust social media-driven brands from their inception. In today's digital landscape, a strong social media presence is paramount for brand recognition, community engagement, and ultimately, business growth. My work involved conceptualizing and executing multi-channel, content-led organic marketing strategies tailored for various niches, including photography magazines, digital art, entertainment, and e-commerce. The objective was to establish a compelling brand narrative and foster a loyal online community, transforming nascent ideas into vibrant digital entities.
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The Strategy: Multi-Platform Content Creation and Performance Optimization
My approach to the "Bad Apple" project was comprehensive, encompassing end-to-end execution from initial research and ideation to the meticulous building of written, video, and static content. I took ownership of and managed social media presence across a diverse array of platforms, including TikTok, Instagram, Pinterest, Twitter, Facebook, and YouTube. This involved consistently outputting a high volume of daily content—typically 3-7 pieces across 2-4 brands simultaneously—ensuring a continuous flow of engaging material. A key aspect of my strategy was the curation of highly effective content calendars, which were instrumental in boosting organic following and maximizing content reach. Some of the content produced achieved remarkable virality, garnering over 10 million views, demonstrating my ability to create resonant and widely consumed media.
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The Impact: Exponential Growth and Scalable Content Production
The tangible impact of my work on projects like "Bad Apple" is evident in the significant growth achieved. Through strategic content creation and consistent platform management, I was able to boost organic following anywhere from an impressive 100% to an astounding 2650%. Beyond direct growth, I also focused on establishing scalable content production systems. This involved setting up Standard Operating Procedures (SOPs) and leading a team of seven in producing weekly high-quality graphic and video content. This not only ensured a consistent output of professional-grade media but also demonstrated my leadership and organizational skills in managing creative teams. The "Bad Apple" project stands as a prime example of how a well-executed social media strategy, coupled with efficient content production, can lead to exponential brand growth and a powerful online presence.
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