Ignite Growth
As a Paid Media Manager at Ignite Growth Marketing Agency, I was responsible for driving over £1 million in revenue for clients within 6 months. This involved consistently optimizing Meta and Google campaigns to reduce cost per conversion, managing 30-50+ active campaigns monthly with a combined ad spend exceeding £60,000, and building high-converting automated CRM workflows using tools like Zapier, ChatGPT, and HighLevel.
Client
Private Health Care Companies
Service Provided
Paid Media Management Services - Driving Million-Dollar Revenue Through Performance Marketing
The Mandate: Accelerating Client Growth and Maximizing ROI
At Ignite Growth Marketing Agency, my primary responsibility was to serve as a Paid Media Manager, tasked with a clear and ambitious mandate: to drive substantial revenue for a diverse portfolio of clients. Operating within a dynamic agency environment, the focus was squarely on performance-driven outcomes, ensuring that every marketing dollar translated into measurable business growth. This role demanded not only a deep understanding of paid media platforms but also the strategic acumen to adapt campaigns across various industries and offerings, consistently delivering exceptional results for clients ranging from emerging businesses to established enterprises.
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The Execution: Precision-Targeted Campaigns and Advanced Optimization
My approach at Ignite Growth was characterized by a relentless pursuit of efficiency and impact. I meticulously managed and scaled a high volume of active campaigns—typically 30 to 50+ monthly—overseeing a combined ad spend that regularly exceeded £60,000. This involved a continuous cycle of optimizing Meta and Google campaigns, with a keen eye on reducing cost per conversion and achieving impressive Cost Per Lead (CPL) figures, often as low as £5 for mid- to high-ticket services. Beyond campaign management, I was instrumental in building and deploying sophisticated, high-converting automated CRM workflows utilizing tools like Zapier, ChatGPT, and HighLevel. These systems were designed to enhance lead nurturing, streamline sales processes, and ultimately improve conversion efficiency, ensuring that qualified leads were effectively moved through the sales funnel.
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The Impact: Exceeding Revenue Targets and Delivering Consistent Leads
The tangible results of my work at Ignite Growth Marketing Agency speak volumes about my capability to deliver significant financial outcomes. Within a mere six months, I successfully drove over £1 million in revenue for clients, a testament to the effectiveness of the strategies implemented. Furthermore, I consistently delivered an average of 100+ sales-qualified leads per campaign each month through Meta and Google Ads, regardless of budget levels. My contributions extended to creating comprehensive performance reports and presenting key insights to internal stakeholders, clearly articulating the impact of testing initiatives and campaign optimizations. This role not only honed my technical skills in paid media but also solidified my expertise in strategic planning, data analysis, and cross-functional collaboration, all geared towards achieving and surpassing client revenue goals.
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